Pringles Bursting with Flavour campaign

Pringles wanted to promote a new way of delivering even more flavour onto the chip.

The idea needed to be simple and hero the new looking chip. There were many ways of trying to tell the story visually and in the the final round of creative the client went for the cannon idea of the flavour shooting out of the can. Flavour cues were added to enhance the visual.

Pringles wanted to promote a new way of delivering even more flavour onto the chip.

The idea needed to be simple and hero the new looking chip. There were many ways of trying to tell the story visually and in the the final round of creative the client went for the cannon idea of the flavour shooting out of the can. Flavour cues were added to enhance the visual.

Campaign for Chevrolet victory in the WTCC

For the second consecutive year, Chevrolet has won the WTCC Manufacturers' Championship with the Cruze. In the final leg of the championship, held last weekend in Macau, Chevrolet once again thrilled racing fans. Now the celebrations have started - because who doesn't love being number 1 twice in a row?

The idea was simply based around the victory salute that fits nicely as the 'V' in the Chevrolet wordstyle. 

Integrated coms were created from press to a 60 second film on youtube, which was liked so much that a 30 second one was cut for TV. Web content was created in the form of a competition on facebook - can you count the amount of hands? Winners recieved VIP passes to next season. Also victory livery on the car was created for the final race in Macau.

Chevrolet WTCC Championship 2011

The 60 second film, an homage to being number one. Filmed over 2 days with 30 extras,
and a composed sound track, this was later used as a 30 second TV spot.

The Chevrolet Camaro in Europe

This was shot in the saragosa desert. A playful rivalry between the coupe and the convertible.

It's not often you get the opportunity to shoot an icon. Stills were also shot for the brochure and digital retail and ATL

An Icon Reborn