Friday, 28 May 2010

Homebase Transforming the Nation

Homebase Logo Transforming the Nation

This ident was used in all the comms to promote an online competition and to enforce the current TV campaign. Our idea - Turning everyday places into wonderful spaces.

Guerilla stunt for Homebase to be used as a viral. We transformed 3 everyday spaces up and down the country to enforce the TV campaign. This viral below was filmed in Coventry, a busy high street, the transformation was situated around a letterbox, we used all Homebase products. Shoppers were invited to come on in and relax and send a letter to someone they love. The purpose of this activity was to get the public involved in an online competition to nominate their everyday spaces that needed transforming into wonderful places. The nominated spaces ranged from the local village hall and park pavilions to a Childrens Hospice. The winning place for a transformation will be announced soon. Turn your sound up - the music is great.