This campaign Don't ride by was targeted to bikers, to give blood. Aimed at their fellow bikers, of which any one could be involved in a serious accident during the summer. Every year these guys take to the open road and the accident rate shoots up alarmingly. The chosen route was to play off the camaraderie that exsists between bikers. Blood Brothers.Google map style graphic - highlighting Box Hill an accident black spot.
Image looking down onto kerb with what appears to be a blood trail leading into drain