Creating an ident for this online activity was difficult as it had to reflect the Homebase brand and also work with Nectar. It was promoted via traditional DM and regular emails. The logo conformed to the shape of a house which reflected the idea perfectly. It was used for one of the biggest online home surveys ever done in the UK. The winners were rewarded with one million nectar points and a complete home makeover.
I also illustrated the characters for the survey
After completing the online survey your true DIY character is revealed to you.