Saturday, 26 June 2010

Standard Life Self Invested Personal Pensions

DM for Standard Life. Using 3 well known celebrities Mariella Frostrup, Marco Pierre White, and Sir Ranulph Fiennes.This was aimed at babyboomers with some disposable income to invest for their retirement. We developed various pieces of DM, one consumer facing and one for the IFA.

The proposition was People don't grow old like they used to.
We also created Standard Life's very own Tangrams. In the DM pack was a bespoke metal tin, designed with blind embossed messaging which held all the assetts, leaflet, matt of magnetic tangram shapes to play with, a menu to engage, also a USB containing a film we created about babyboomers.

A Tangram shape depicted each celebrity, Mariella was a couple holding hands, Ranulph was a soaring bird and Marco was an exclamation mark!

Online and on TV these shapes animated and represented different character traites of people. Below is an initial test animation.