Wednesday, 16 June 2010

World Vision TV Ad


A 60 sec TV ad for World Vision Child Sponsorship. It is based around a series of short childrens stories. Developing creative for charities is always a difficult task and you have to get the balance right. It is not just about small children going hungry. They are exposed to all sorts of problems and life expectancy is depressingly low. My role in the team was Art Director, working closely with the Exec CD and Agency Producer, creating ideas for scenes and producing a directors storyboard. Watch the TV ad, and find out more
about Child Sponsorship. visit www.worldvision.org.uk