Friday, 30 July 2010

adidas retail

Sports wear for women.

The brand has the leading edge over its rivals. The developement of fabrics and materials that dispel sweat and moisture, keep your body cool and give maximum comfort. The thought was to create a modular installation, one where you can see and feel most of the range, but also one were if the foot print was small, the centre column could just be used. This would engage the consumer with product swatches and brand images and drive to purchase.

modular installation, the centre piece is a stand alone brand beacon, to be placed strategically around store and events.