Concept for BT. DM and Banners. The Telecoms provider wanted to create a platform to let people know that they should consider coming back to BT. The first route, dialed up the savings you can make by putting all your phone, broadband and TV together. Using a simple image to emphasize this.
Dm insertSecond concept for BT. DM and Banners. To get people to come back to BT. A recognisable [playing on the heart strings] storybook image of a small boy returning home. BT want to make it easy for you to come back benefit from even more offfers. Dm, teaser image on front