Tuesday, 23 November 2010

Expedia. The Landmark Sale idea

A great play on words. Visually impactful and dynamic with the messaging running in the same perspective. Here are 2 treatments of the same idea. The issue was how do we move the cubes on from older ads. Sitting the destination on a giant plinth was the preferred route.

Two 10 second TV ad ideas for The Landmark sale featuring cubes in different degrees.