Sunday, 13 February 2011

App. Cadbury Creme Egg 'n' Spoon

Apps. The way forward to connect consumer to the brand, add engagement, awareness and drive sales.

Just a quick idea for an App for Cadbury. It's based on an egg 'n' spoon race. Obviously you don't want to end up with egg on your screen! Invite shoppers to download the App and take part on a designated course to win xxx. Set up experiencial stunts in shopping centres. kids can challenge one another.