Tuesday, 13 December 2011

Campaign for Chevrolet victory in the WTCC


For the second consecutive year, Chevrolet has won the WTCC Manufacturers' Championship with the Cruze. In the final leg of the championship, held last weekend in Macau, Chevrolet once again thrilled racing fans. Now the celebrations have started - because who doesn't love being number 1 twice in a row?

The idea was simply based around the victory salute that fits nicely as the 'V' in the Chevrolet wordstyle. 
Integrated coms were created from press to a 60 second film on youtube, which was liked so much that a 30 second one was cut for TV. Web content was created in the form of a competition on facebook - can you count the amount of hands? Winners recieved VIP passes to next season. Also victory livery on the car was created for the final race in Macau.