Sunday, 15 January 2012

Pringles Bursting with Flavour campaign


 Pringles wanted to promote a new way of delivering even more flavour onto the chip.
The idea needed to be simple and hero the new looking chip. There were many ways of trying to tell the story visually and in the the final round of creative the client went for the cannon idea of the flavour shooting out of the can. Flavour cues were added to enhance the visual.





Pringles wanted to promote a new way of delivering even more flavour onto the chip.
The idea needed to be simple and hero the new looking chip. There were many ways of trying to tell the story visually and in the the final round of creative the client went for the cannon idea of the flavour shooting out of the can. Flavour cues were added to enhance the visual.